Remember When Amazon Only Sold Books? Some Lessons Learned

A little Amazon history fro us today. When Amazon fist started, Jeff Bezos listed 20 items he felt people would buy online. The list included CDs (funny to think of now), hardware, software, videos and of course, books. For years, Amazon was primarily regarded as a bookstore by the public. Bezos always had a grander vision. He just had to convince us. And he did! When it comes to technology, we have a tendency to overestimate the next 4 years and underestimate the next 10. 1998 was the first year online sales became a thing to watch at Christmas. [...]