Be a Thought Leader with an e-Book.
Have your Prospects Come to You.
If you are selling into the IT Staffing market, as a recruiter or an MSP, you need to separate yourself from your competition. You need to give your prospects a reason to call you. Inbound leads are always better than random call campaigns.
A great way to raise your profile and build credibility is with downloadable e-books. Intelligent e-books display your knowledge of the IT industry. The drawback of this strategy is it takes time to do the research, writing and graphic design. You can do it on your own and spend several hundred hours. You can outsource to some marketing firms that want to charge $12,000 for a salary survey. Neither if these options is ideal.
At Decide Consulting, we have used the e-book strategy successfully for several years. We now create several e-books per year for ourselves. We have the data sources, topics and grpahics down. These e-books are a focal point of our inbound lead strategy.
We are branching out. We are now offering an IT e-book writing service for IT staffing companies that are NOT in Houston, our target market. We will write, brand and design an 20+ page IT staffing e-book for you.
Need help for topics on your e-book? Here are some e-book ideas. Below are some of our recent products: