You can find plenty of research that supports the idea that companies need to innovate to keep growing and perhaps even to survive. You probably already know the story of how Blockbuster Video missed an opportunity and let Netflix disrupt the industry. The importance of innovation runs even deeper than a force for business growth. Scientific American talked about innovation as one human virtue that allowed our ancestors to advance from pretty feeble, hairless apes to the planet's dominant species. People found solutions to problems like fierce enemies, bad weather, and scarce resources in order to survive and thrive. [...]